VISION
Mashi No Mashi was entering a new chapter in Singapore with a relocation that required clear, intentional communication. The brand needed to introduce its new location while preserving its cult identity—ensuring the move felt like an evolution, not a reset, to both loyal patrons and new audiences.
DELIVERY
We led the communication strategy for Mashi No Mashi’s relocation, spanning both press and social. Through targeted PR outreach, we secured coverage in some of Singapore’s leading food and lifestyle publications, including SilverKris and HungryGoWhere. In parallel, we developed a social media strategy and content plan that translated the brand’s energy, craftsmanship, and culture into a cohesive digital presence—guiding audiences seamlessly from awareness to visitation.
SOCIAL MEDIA
PR
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